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Tide Pod Challenge: Teens Film Themselves Eating Detergent Pods! Why?!

What happens when you mix the internet, the neo-dadaist humor shared by Millennials and Generation Z, social media, YouTube's "challenge" culture, and millions of years of evolutionary instinct?

Well, you get teenagers recording videos of themselves eating Tide detergent pods.

As you'll see in the video below, this unbelievable (and very inadvisable!) stunt is the latest "challenge" video that's taking the internet by storm. Oh, dear.

So, you know when you were a kid — and, honestly, now — and some things looked like food and, on some primal level, you felt the impulse to try to eat it?

Recently, people on social media have been talking about detergent pods and other "forbidden snacks."

From little colorful bouncy balls to salt lamps to translucent dice to detergent pods, there are certain small items that we have to resist the impulse to devour.

Why? Because our instincts — we're talking, like, lizard brain instincts — see a small, colorful object that might be partially see-through, and it registers as fruit.

Not just fruit, but some sort of nutrient-rich morsel full of flavor, vitamins, and simple carbohydrates that our bodies need to survive.

So people have joked about "forbidden snacks." Memes were born.

Unfortunately, while the vast majority of people talking about these detergent pods were just remarking on the absurdity of their impulse to eat them, well …

Some people have been taking things a step further by recording themselves putting a detergent pod in their mouths.

They took a perfectly good, almost wholesome, meme, and turned it into one of those stupid "challenges" that could easily poison someone.

As the Taylor Swift song says, "This Is Why We Can't Have Nice Things."

Now, some of these "challenge" videos are funny. Genuinely, truly funny.

Artistically created, they're even set to music.

Many of them use tricks, via editing or camera movements, in order to simply make it appear that someone has eaten one of these "tasty" pods.

They are made of extremely concentrated soap, folks. They do not taste good. When eaten, they are also super, super bad for you.

Some of these videos are, again, illusions.

In fact, some videos include artificial detergent pods, made of safely edible things like candy and jello, which reminds me of that game show where people bite onto everyday objects in a room in order to discover which are chocolate.

(You can view an edible Tide Pod recipe here)

But we're sad to say that at least some of these videos are for real.

Many companies make detergent pods, for the dishwasher or the washing machine.

Tide pods, for whatever reason, have been singled out by the meme and particularly by the people taking the "Tide pod challenge."

We can only imagine what a PR nightmare this must be for all of the people working at Tide, who must either be scratching their heads or screaming as they see their cleaning products ingested all across the internet.

In fact, Tide actually put out a statement:

"Our laundry pacs are a highly concentrated detergent meant to clean clothes, and they're used safely in millions of households every day. They should be only used to clean clothes and kept up, closed and away from children."

Their statement continues:

"We have seen no indication of an increase of cases seeking medical treatment amongst infants and teenagers associated with the recent uptick in social media conversation or in consumer calls."

So, that's good, at least.

We should note that the reason that detergent pods in general are so colorful is because that appeals to our instincts. (That's why products and packaging, in general, look colorful)

We don't think that it's Tide's fault, or any other company's, that some people make terrible choices because they want their videos to get views.

Tide pod challenge teens film themselves eating detergent pods w
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Kylie Jenner Can’t Stop Eating, Cruel Report Alleges

We finally have an answer to this ongoing pressing question:

Where in the world is Kylie Jenner?

And the answer is this:

Someplace with a giant plate of food in front of her!

Indeed, according to a pretty mean new report by Radar Online, the 20-year old is not sharing new photos on Instagram and not appearing in public because she’s embarrassed.

She’s ashamed.

She’s downtrodden.

And it’s not just because she’s pregnant.

Kylie’s been eating non-stop and has gained a tremendous amount of weight,” an insider claims to Radar, adding:

“She is not eating healthy, either, so it is not making her situation any better.”

This is common for any woman that is expecting, of course.

How many times have you heard a pregnant person joke that she is “eating for two?”

Kylie, however, has made a living from posing in scantily-clad outfits and in sharing every detail of her personal life with her fans.

For this reason, those same fans are growing irritated over the lack of Jenner’s baby bump.

They’re sick of the games and just want Kylie to come out and admit she’s expecting a child with semi-serious boyfriend Travis Scott.

But Radar writes that Jenner has gained 60 pounds in just a few months and it’s all because she has a “big breakfast, big lunch, big dinner and tons of snacks in between.”

As a result, she can’t bear to show off her figure to, well, pretty much anyone.

This is actually pretty sad, if true.

Kylie has created a life for herself in which she can’t be her true self… unless that true self is svelte and sexy and all of that.

“She gorges on food and blames it on being pregnant, but says that she is always hungry,” Radar alleges, writing that the star “hides her [body] in oversized clothes” these days.

Because Jenner has not issued any sort of statement regarding her pregnancy, we don’t know for sure when she’s due or whether she’s having a boy or a girl.

But we hear the baby will arrive early this spring and be a female.

We’ve also heard disturbing reports that Kylie will try to get emergency weight loss surgery as soon as she gives birth.

She’s that desperate to shed this baby weight.

Her sisters and other loved ones are against this dangerous idea, but Jenner simply isn’t thinking clearly at the moment.

“She thinks she is morbidly obese right now,” the Radar insider says.

“After she gives birth, she is planning on checking into a fat farm for six weeks.

“If that doesn’t work, she will resort to using a procedure like limo or cool sculpting to shed the pounds.”

Again, we can’t verify the accuracy of this allegation.

But even in the Keeping Up with the Kardashians clip where Kylie seemingly tells her family that she’s pregnant (above), we do NOT see Kylie’s body.

We simply see her face over the phone.

This has to lend at least some credence to the possibility that Kylie really has gained a great deal of weight and really does feel awful about it.

The truth, however, is that we’ll never know for certain. We have no way of shooting down this claim until Jenner herself comes out and does what she is apparently afraid to do:

She has to make herself visible to the world.

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