Despite the fact that detractors have been predicting their demise non-stop for the past decade, the Kardashian clan is still going strong and raking in unimaginable amounts of cash.
It all started with Kim’s sex tape, of course, but in the years since, every member of the Kard clan has distinguished herself in one way or another.
We went with the feminine pronoun there, but it’s important to remember that even Rob scored a spinoff. Rob!
That’s how famous this family is!
A highly-paid TV executive looked at the life of Rob Kardashian and said, “That’s something the public needs to see more of!”
Anyway, Kim is still the most recognized member of her famous family, but it seems she’s no longer the most valuable on social media.
According to People magazine, a firm called D’Marie Analytics has determined the winner in the ongoing Kim vs. Kylie feud.
The firm conducted months of research and determined that Kylie is not only the highest-paid member of the Kardashian clan on social media — she also outearns every other celebrity who gets compensated in exchanging for posting sponsored content.
According to D’Marie’s report, Kylie has managed “to grow her ad equivalent value to over $ 1,000,000 per post across her social media portfolio.”
Yes, when Kylie posts an ad, she makes over a million dollars.
Every. Single. Time.
“Kylie is an undeniable global brand, which may make some roll their eyes,” D’Marie Analytics’ CEO, Frank Spadafora, said in a press release.
“But the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.”
And Spadafora says Kylie isn’t merely cashing in on her famous name.
No, she’s a bonafide Instagram innovator who has the rare ability to engage with her audience to such a degree that sponsors can be assured of getting their money’s worth:
“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” Spadafora explained.
“Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie.”
Add to that the fact that Kylie may soon be a billionaire thanks to her wildly popular cosmetics line, and you’ve got a pretty nice income for someone who can’t legally drink yet.
Wealth can be hard to measure, and Kim may have accrued more in assets, but currently, no one in the family is bringing in cash quite like Kylie.
All hail the queen.