JayZ’s」タグアーカイブ

Beyonce & Jay-Z’s “Family Feud” Video is Stunning in Every Way

We've marveled at Lemonade. We've widened our eyes in shock at the admissions on 4:44. Beyonce and Jay-Z have given the world a musical tour of their marriage at its worst.

Until now, however, we've only heard Beyonce and Jay-Z use their art to tell the story separately.

As you'll see in the video below, "Family Feud" may be the Beyonce/Jay-Z collaboration that we've all been waiting to see.

Beyonce in family feud

Whether you hold up Beyonce as a paragon of musical talent or consider her good but overrated (if you do, don't say so out loud, or you'll summon the wrath of the beyhive), you have to agree about this:

Beyonce may have reinvented the art of music video storytelling.

The production value. The concept. The costuming. The motifs. The way that color scheme and lighting match the narrative of the music.

All of those are ways in which top-quality music videos excel and captivate their audiences.

Beyonce took things a step further with Lemonade

Jay z family feud confessional

And now, she's bringing that storytelling excellence to bear with Jay-Z's "Family Feud."

Jay-Z was unfaithful to Beyonce.

His infidelity is no secret, and has not been since Beyonce took us all on a powerful artistic journey with Lemonade.

Only by working through that with her, by going to therapy, by analyzing his actions was Jay-Z able to begin repairing his relationship with Beyonce, which had been corrupted by lies.

In this video teaser, church is front and center — which is what you'd expect from a Christian couple talking about wrongdoing and marriage.

Beyonce family feud confessional

We have to talk about the rich symbolism and the wardrobes, folks. And there's more to it than "church clothes."

We see Beyonce clothed in black, at once like a pope, a judgmental nun figure, and also reminiscent of a Sith Lord.

Stationed above Jay-Z, she stands — and glowers, condemning him.

When he sits in the confessional, however, we see Beyonce in a more welcoming outfit, with the white cloth pauldrons and cape coming out of them better suggesting angel wings than a nun's habit.

Here, she appears ready to listen to what he has to say. Before? She seemed ready to strike him down with her fury and grief.

Jay z family feud church

At the same time, we've seen flashes of another couple during all of this.

It seems likely that the man, though definitely not played by Jay-Z, is meant to represent him.

In the video, this man and woman are making out, seemingly in the throws of passion … until the woman stabs him.

Yeah. It's intense.

Beyonce family feud wrath in black

As powerful as the narrative and visual metaphors are, we are most of all overwhelmed by Beyonce.

She has this mighty presence on screen that dominates your focus.

When she's dressed as a regal, powerful woman, that effect is magnified.

The video below is just the teaser. For the full thing, look on Tidal.

Beyonce and jay zs family feud video is stunning in every way
ReadMore…

Beyonce, Jay-Z’s House Developers Sued For Not Paying Contractors for Dirt Work

The folks who built Beyonce and Jay-Z’s new Bel-Air house apparently scored a fortune off them, but screwed the little guy who did the dirty work … this according to a new lawsuit. Qwest Engineering is suing famed real estate developer Dean…

ReadMore…

Jay-Z’s Mom Gloria Carter Comes Out as Lesbian in New Song!

Jay-Z took a page out of Beyonce’s Lemonade playbook and dropped an album, 4:44, out of the blue that nobody can stop talking about.

Between the huge new revelations about Jay-Z’s cheating and Beyonce’s miscarriages, some otherwise big deals were contained in that album that really deserve a little more attention.

Like Jay-Z’s mom, Gloria Carter, coming out as a lesbian on the new album’s third track. Yes, really.

Jay-Z isn’t using subtle references to Sappho or Victorian-era symbolism, either.

His lyrics in the song, “Smile,” really spell things out.

“Mama had four kids, but she’s a lesbian, had to pretend so long that she’s a thespian. Had to hide in the closet, so she medicate. Society shame and the pain was too much to take.”

It gets better.

We’re not just saying the phrase, “It gets better.” We mean that the story told through these lyrics absolutely get more uplifting.

“Cried tears of joy when you fell in love. Don’t matter to me if it’s a him or her. I just want to see you smile through all the hate.”

That is precious.

The song is “Smile” by Jay-Z featuring Gloria Carter, so yes, she absolutely makes her own voice heard in the track.

“Living in the shadow. Can you imagine what kind of life it is to live? In the shadows people see you as happy and free, because that’s what you want them to see. Living two lives, happy, but not free.”

Again, this is Gloria Carter’s turn.

And she continues:

“The world is changing and they say it’s time to be free, but you live with the fear of just being me.”

The world is changing, but like any civil rights movement, even the major milestones don’t necessarily change hearts and minds, and certainly not overnight.

And many in the LGBT+ community have to combat their own internalized homophobia.

That is, they’ll shy away from things like holding hands with a partner or attending Pride activities.

“Living in the shadow feels like the safe place to be. No harm for them, no harm for me. But life is short, and it’s time to be free. Love who you love, because life isn’t guaranteed. Smile.”

That’s so powerful.

Jay-Z was one of the first big names in the world of rap to openly support marriage equality, speaking out in 2012.

He described opposing marriage equality as discrimination (which it obviously is), akin to racist descrimination.

That may sound academic these days, but in 2012, Obama himself had only just begun to openly support marriage equality.

Back in 2008, and in every election beforehand, no major candidate could openly support the marriage rights of the LGBT+ community without being branded a “radical” by large portions of the electorate.

Bigotry is real, but cultures do get better over time. Little by little.

Unfortunately, there are almost certainly other women who are living Gloria Carter’s story.

Women who are raising children and afraid to come out as bi or gay because they don’t want their children to grow up with that stigma.

Because yes, homophobia persists, especially in certain communities.

By releasing this track, Jay-Z can really spread how personally this impacts him and how homophobia can ruin lives.

By coming out, Gloria Carter has made a huge step for lesbians but especially for lesbians of color, who face homophobia, racism, and misogyny.

Today is the end of June and therefore the last day of Pride Month.

Did Jay-Z drop the album last night as much because his and Beyonce’s twins, named Rumi and Sir according to reports, are alive and healthy and so he felt free to tell the story of past betrayals and miscarriages?

Did he drop it so that his mother could celebrate Coming Out on the last day of Pride?

Or did he somehow balance his and Beyonce’s twins and the month of Pride and choose today as the perfect (or last viable) day for his album’s release?

That’s genuinely impressive.

Though … Lemonade still takes the cake.

(Even though it didn’t win Album of the Year)

ReadMore…