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Jay-Z’s Company Files Trademark Application to Expand Paper Planes Brand

Jay-Z’s trying to expand his aviation enterprise … the one made of ‘paper,’ that is. Jay’s company, S. Carter Enterprises, just filed legal docs to secure the rights to their clothing brand, Paper Planes, in a number of different sales-type…

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Beyonce & Jay-Z’s “Family Feud” Video is Stunning in Every Way

We've marveled at Lemonade. We've widened our eyes in shock at the admissions on 4:44. Beyonce and Jay-Z have given the world a musical tour of their marriage at its worst.

Until now, however, we've only heard Beyonce and Jay-Z use their art to tell the story separately.

As you'll see in the video below, "Family Feud" may be the Beyonce/Jay-Z collaboration that we've all been waiting to see.

Beyonce in family feud

Whether you hold up Beyonce as a paragon of musical talent or consider her good but overrated (if you do, don't say so out loud, or you'll summon the wrath of the beyhive), you have to agree about this:

Beyonce may have reinvented the art of music video storytelling.

The production value. The concept. The costuming. The motifs. The way that color scheme and lighting match the narrative of the music.

All of those are ways in which top-quality music videos excel and captivate their audiences.

Beyonce took things a step further with Lemonade

Jay z family feud confessional

And now, she's bringing that storytelling excellence to bear with Jay-Z's "Family Feud."

Jay-Z was unfaithful to Beyonce.

His infidelity is no secret, and has not been since Beyonce took us all on a powerful artistic journey with Lemonade.

Only by working through that with her, by going to therapy, by analyzing his actions was Jay-Z able to begin repairing his relationship with Beyonce, which had been corrupted by lies.

In this video teaser, church is front and center — which is what you'd expect from a Christian couple talking about wrongdoing and marriage.

Beyonce family feud confessional

We have to talk about the rich symbolism and the wardrobes, folks. And there's more to it than "church clothes."

We see Beyonce clothed in black, at once like a pope, a judgmental nun figure, and also reminiscent of a Sith Lord.

Stationed above Jay-Z, she stands — and glowers, condemning him.

When he sits in the confessional, however, we see Beyonce in a more welcoming outfit, with the white cloth pauldrons and cape coming out of them better suggesting angel wings than a nun's habit.

Here, she appears ready to listen to what he has to say. Before? She seemed ready to strike him down with her fury and grief.

Jay z family feud church

At the same time, we've seen flashes of another couple during all of this.

It seems likely that the man, though definitely not played by Jay-Z, is meant to represent him.

In the video, this man and woman are making out, seemingly in the throws of passion … until the woman stabs him.

Yeah. It's intense.

Beyonce family feud wrath in black

As powerful as the narrative and visual metaphors are, we are most of all overwhelmed by Beyonce.

She has this mighty presence on screen that dominates your focus.

When she's dressed as a regal, powerful woman, that effect is magnified.

The video below is just the teaser. For the full thing, look on Tidal.

Beyonce and jay zs family feud video is stunning in every way
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Beyonce, Jay-Z’s House Developers Sued For Not Paying Contractors for Dirt Work

The folks who built Beyonce and Jay-Z’s new Bel-Air house apparently scored a fortune off them, but screwed the little guy who did the dirty work … this according to a new lawsuit. Qwest Engineering is suing famed real estate developer Dean…

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