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Dodge Exploits Martin Luther King to Sell Trucks, Twitter Erupts

Martin Luther King Jr. had a dream a very long time ago.

And we can assure readers of the following:

His dream was most definitely not to have his legendary words used in an ad for Dodge Ram trucks.

But that's exactly what the car company did at Super Bowl 52, excerpting portions of the activity's 1968 speech "The Drum Major Instinct."

The 30-second ad cost Dodge $ 5 million… and a great deal of negative PR.

It turned into a tribute to patriotism, complete with photos of U.S. Marines and a camouflage-clad soldier hugging his child. 

This was a pitch for Dodge Ram trucks' "Built To Serve" volunteer program, but the commercial instead provoked anger from many viewers and a rebuke from the King Center itself, which says its mission is to carry on his teachings and to "empower change-makers who are continuing his efforts today."

The mission does NOT include the use of King to sell a bunch of vehicles.

Tweeted The King Center during the game, as opinions were being voiced all around social media:

Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK's words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight's @Dodge #SuperBowl commercial.

Later, after writer Michael Arceneaux wrote on Twitter, "So that means the King children allowed Dr. King's voice to be used to sell me a Dodge truck," Bernice King replied very simply:


Added Tim Calkins, a marketing professor at Northwestern University:

"The use of MLK to promote Ram trucks strikes many people as crass and inappropriate."

And Kelly O'Keefe, a professor at Virginia Commonwealth University's Brandcenter:

"They pushed it over the edge. You wanted to root for it because the cause is good, but it just didn't end up fitting the brand, so you ended up feeling a little bit manipulated."

Do you agree?

Or is this much ado over very little?

Watch the controversial Super Bowl commercial below and decide for yourself:

Dodge exploits martin luther king to sell trucks twitter erupts

Amy Roloff SLAMMED: Did She Exploit Jacob Roloff to Sell Bread?!

For some reason, certain “fans” of Little People, Big World like to take aim at Amy Roloff. A lot of the time, it’s for nothing more than imagined misdeeds.

This time … well, they’re not imagining anything. She definitely did a photo op with her previously estranged son, family black sheep Jacob Roloff.

And she used the otherwise endearing photo to … sell bread.

As we all remember, Jacob Roloff has been taking baby steps towards repairing his relationship with his family.

And while it looks like Jacob Roloff and Audrey Roloff still don’t see eye-to-eye (and, quite frankly, may never), he’s definitely been bonding with his family.

Particularly with his mom, Amy Roloff.

They’ve shared some of their touching moments over social media over the past several months, which has been great to see.

But this particular photo isn’t sitting too well with fans:

On the surface, Amy and her youngest son are just eating side by side at the table.

Okay, with some very prominently displayed bread. Like, remember the old timey food pyramid and how like a quarter of what you were supposed to ingest was bread? This is that amount of bread.

Amy’s caption raised some eyebrows:

“I just love when I get to hang out w/ my youngest son Jacob.”

Sweet … and totally innocuous so far. Then she writes:

“Even more so when having some of Amy Roloff’s Little Kitchen Snickerdoodle Bread, Coffee, and hearing all about his Iceland trip w/ Isabel.”

That’s … that’s such awkward product placement that most movies would turn down the money.

“What a blast! Check out my January bread and other offerings at and Order some today! Enjoy! “

Don’t even get us started on her ridiculous tags at the end of the caption.

“#snickerdoodle #amyroloffslittlekitchen #amyssecondactcontinues .#lovetocookandbake #mylittlekitchen @AmyRoloffsLittleKitchen”

Honestly, and we don’t say this to be mean, but it’s possible that Amy Roloff doesn’t know how tagging on Instagram works.

If you take a group photo and somebody says “tag me,” it means, like, on the photo. Like Facebook tagging has worked since not long after Hurricane Katrina.

The issue, of course, was that it seemed wildly disingenuous to a number of fans for Amy to turn what looks like a normal social gathering into a painfully awkward commercial for bread.

Especially considering the reason that Jacob parted ways with his family in the first place.

A couple of years ago, Jacob Roloff decided that he didn’t want to be on Little People, Big World anymore. In fact, he didn’t want to be around his family.

He had a number of issues with his family — normal teen angst, combined with some very real grievances about how he was raised. Not everybody likes growing up on a farm. And the agnostic Roloff didn’t like being raised with zero religious choices, either.

The final straw was the show, which he blasted as “phony” when he departed.

If Jacob doesn’t like phony shows, how does he feel about staged get-togethers with mom?

Clearly he agreed to it — sometimes it’s hard to say “no” to mom — but fans really let Amy have it in the comments.

“I love my son but i also love my bread…both of which are for sale,” parodied one fan.

“Can you ever take a picture without selling your expensive products. You are tooooo commercial!” This one sounded less like hate and more like feedback.

“It’s awesome to see the 2 of you together, but does everything have to be a commercial?” That one’s definitely said lovingly.

There were plenty of nice comments, too, and others defending Amy. Even Jacob stepped in to speak up for his mother, writing:

I’ve actually never said filming ruined my childhood, only that it (obviously?) had, and continues to hold, a massive impact on my person now. In any case, being rude about a thing you want to change won’t do anything in the end — so please cool it, my moms bread is dank (that means good).

Of course, not everyone likes Jacob, either. One commenter wrote:

“He’s a little juvenile delinquent hates his family sorry SNOWFLAKE if you don’t like my post truth hurts”

Our takeaway? People who leave internet comments can sometimes be nasty people who say cruel things that they’d never say in person.

Groundbreaking stuff.

It’s crystal clear that Jacob is fine with helping his mom sell bread. He’s trying to repair his bond with his family. So let’s not create problems where there aren’t any, okay?

It’s bad enough that some fans want Jacob to cut his (great!) hair.


Tupac Photographer Sues Macy’s, Urban Outfitters for Jacking Pics to Sell Shirts

Some of the most famous photos of Tupac Shakur have been stolen and slapped on shirts at a couple popular retail stores, and the photog wants justice … according to a new lawsuit. Chi Modu, known for his portraits of hip-hop artists, claims a…