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Tide Pod Challenge: Teens Film Themselves Eating Detergent Pods! Why?!

What happens when you mix the internet, the neo-dadaist humor shared by Millennials and Generation Z, social media, YouTube's "challenge" culture, and millions of years of evolutionary instinct?

Well, you get teenagers recording videos of themselves eating Tide detergent pods.

As you'll see in the video below, this unbelievable (and very inadvisable!) stunt is the latest "challenge" video that's taking the internet by storm. Oh, dear.

So, you know when you were a kid — and, honestly, now — and some things looked like food and, on some primal level, you felt the impulse to try to eat it?

Recently, people on social media have been talking about detergent pods and other "forbidden snacks."

From little colorful bouncy balls to salt lamps to translucent dice to detergent pods, there are certain small items that we have to resist the impulse to devour.

Why? Because our instincts — we're talking, like, lizard brain instincts — see a small, colorful object that might be partially see-through, and it registers as fruit.

Not just fruit, but some sort of nutrient-rich morsel full of flavor, vitamins, and simple carbohydrates that our bodies need to survive.

So people have joked about "forbidden snacks." Memes were born.

Unfortunately, while the vast majority of people talking about these detergent pods were just remarking on the absurdity of their impulse to eat them, well …

Some people have been taking things a step further by recording themselves putting a detergent pod in their mouths.

They took a perfectly good, almost wholesome, meme, and turned it into one of those stupid "challenges" that could easily poison someone.

As the Taylor Swift song says, "This Is Why We Can't Have Nice Things."

Now, some of these "challenge" videos are funny. Genuinely, truly funny.

Artistically created, they're even set to music.

Many of them use tricks, via editing or camera movements, in order to simply make it appear that someone has eaten one of these "tasty" pods.

They are made of extremely concentrated soap, folks. They do not taste good. When eaten, they are also super, super bad for you.

Some of these videos are, again, illusions.

In fact, some videos include artificial detergent pods, made of safely edible things like candy and jello, which reminds me of that game show where people bite onto everyday objects in a room in order to discover which are chocolate.

(You can view an edible Tide Pod recipe here)

But we're sad to say that at least some of these videos are for real.

Many companies make detergent pods, for the dishwasher or the washing machine.

Tide pods, for whatever reason, have been singled out by the meme and particularly by the people taking the "Tide pod challenge."

We can only imagine what a PR nightmare this must be for all of the people working at Tide, who must either be scratching their heads or screaming as they see their cleaning products ingested all across the internet.

In fact, Tide actually put out a statement:

"Our laundry pacs are a highly concentrated detergent meant to clean clothes, and they're used safely in millions of households every day. They should be only used to clean clothes and kept up, closed and away from children."

Their statement continues:

"We have seen no indication of an increase of cases seeking medical treatment amongst infants and teenagers associated with the recent uptick in social media conversation or in consumer calls."

So, that's good, at least.

We should note that the reason that detergent pods in general are so colorful is because that appeals to our instincts. (That's why products and packaging, in general, look colorful)

We don't think that it's Tide's fault, or any other company's, that some people make terrible choices because they want their videos to get views.

Tide pod challenge teens film themselves eating detergent pods w
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Teens Accused of Taunting, Filming Man As He Drowned

Shocking news out of Florida today, as police are reporting that five teens watched, laughed, and recorded footage on their cell phones while a man lost his life drowning in a retention pond.

Police say 32-year-old Jamel Dunn entered the pond near his mother’s house for unknown reasons following a family argument.

Now, his sister, Simone McIntosh, wants the teens who watched Jamel drown charged in connection with his death.

 
Jamel Dunn Photo

“You’re a f–king junkie!” shouted one of the teens in a disturbing video they shot themselves.

“Ain’t nobody fitting to help you, b-tch,” laughed another.

Toward the end of the video, the teens collapse into hysterical laughter.

“He died!” they’re heard to remark at one point. “He ain’t coming back up.”

“You b-tch, you shouldn’t have gotten in there,” one teen commented, seemingly upon realizing that Dunn had died.

Astonishingly, the teens laugh harder after one of the group points out that they just watched a man drown and “could’ve helped him.”

The identities of the teens who shot the appalling footage have not been released.

Cocoa Police Department spokesperson Yvonne Martinez says that prosecutors have thoroughly reviewed of the case, it seems unlikely that the teens will face any criminal charges.

“There wasn’t anything criminal we could charge them with,” Martinez told the press, adding that authorities had initially hoped to charge the teens with “some sort of negligence that could contribute to manslaughter.”

[The teens] weren’t directly involved. They didn’t push him into the water, they didn’t coerce him into the water,” Martinez said, noting that unlike other states, Florida does not have a Good Samaritan law that would’ve required the teens to intervene.

Jamel Dunn Pic

Members of the Cocoa, Florida community have expressed outrage, but Martinez says that the teens are protected by the law.

“Obviously it’s a tragic incident and that there are people like that in this world,” Martinez said.

“Unfortunately there’s not a lot we can do about it.”

Echoing the sentiments of many in her community, McIntosh has taken to social media to express her outrage.

“How could you witness someone die & not be charged w/anything?” she wrote on Facebook yesterday, while sharing the shocking video of her brother’s death.

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