Taylor Swift's "Endgame" music video quietly dropped, folks! It features partying, drinking, dancing, and more drinking.
Oh, and some hefty appearances by Ed Sheeran and Future. Check it out below!
Taylor Swift was tremendously popular, even a decade ago. But, for a while, she was a very niche celebrity. Not only was she a hopeless romantic, her music was primarily of the Country variety.
That changed with her 2014 album, 1989. And those of us who weren't already became obsessed with the undeniably pleasant music of one Ms. Swift.
For more than a year, Taylor Swift was sailing high above the clouds. Everyone wanted to be on her side and no one wanted to cross her.
Until, in 2016, she broke up with underwear model and DJ Calvin Harris. After it was revealed that she had written (and even performed some uncredited vocals in) his biggest hit song, he lashed out at her on Twitter, referencing her feud with Katy. A number of people, fatigued with Taylor's overexposure in the media, began to turn on her.
And that was when Kim Kardashian struck, releasing a series of months old, edited videos of a conversation between Taylor and Kanye that appeared to frame Taylor Swift as dishonest or "playing the victim."
What's important to remember about the fued-related songs on Taylor Swift's Reputation album is that … they're not really part of the feud.
These songs aren't weapons designed to hurt Kim Kardashian.
And we don't know how someone would go about "hurting" Kanye with music.
She slams Kanye with her music, but the guy basically lives on his own private planet.
Taylor's purpose — in addition to telling her story — is much more practical.
You know they say that success is the best revenge? Well, Taylor Swift is really good at revenge.
Reputation was the top-selling album of 2017. Because of course it was.
Taylor's success is taking everything that Kim threw at her in 2016 and singing about it for heaps of cold, hard cash. Several of the songs directly reference the feud.
Kim, though she's never had trouble being wealthy and is arguably a master at turning bad press into a financial gain, won't find it so easy to directly monetize her side of the feud.
Unless she, like, comes out with some kind of fragrance line called "Snake Repellant" or whatever.
Based on what Taylor put into her "Endgame" music video, you'd think that she'd taken to drinking to cope with her epic feud and the resulting fallout.
Of course, the music video just shows her at a bunch of parties, where drinking is pretty standard. So there's that.
Taylor's big guns for the music video are her guest stars.
Remember when Reputation came out, and people were like "wait, did she just get Ed Sheeran to rap?"
That was this song. Long the original track, this music video features both Ed Sheeran and Future.
Overall, this video is less powerful than "Look What You Made Me Do" or the high-ish concept video fro "Are You Ready For It."
And, in my opinion, so is the song. (My bestie likes "Endgame" a lot, though)
Some of us prefer the videos with stunning visuals to the ones with drinking and partying. We can all drink and party, even if we can't do it with quite Taylor's budget.
You know what music videos we'd really like to see from Taylor? "This Is Why We Can't Have Nice Things" and "Getaway Car." Those were two of the best songs on the whole dang album and don't get the attention that they deserve.
A nice music video or two could change that.